Creating experiences that move things forward
My background spans UX, design, and marketing. I understand the balance between creating great user experiences and achieving business outcomes like sign-ups, retention, or revenue. I often help teams who have plenty of data but not enough clarity. I bridge that gap by turning behaviours into insights, then into practical design.
I make it a priority to understand your goals, empathise with your users, and gather insights about your competition and the challenges/opportunities you wish to pursue.
I help you improve your website, product, or customer journey using these techniques:
UX/UI Product Design
Understanding your target audience and designing simple, smooth experiences that convert.Graphic Design
Shaping brand perception, improving communication, and driving business growth.User Testing and Research
Gathering qualitative feedback and insights about your product from your real users.UX Expert Audit
Executing a thorough audit of your website or product to identify areas for improvement.
UX/UI Product Design
Understanding your target audience and designing simple, smooth experiences that convert.
What are your customers trying to achieve? What are they thinking? How did they get to this point? How can you help them?
At the core of uncovering these answers is empathy. By engaging with real people, employing thoughtful questioning, and embracing creative thinking, I pinpoint elegant solutions to their complex issues.
Most digital products lose people somewhere along the way. The journey is clunky, confusing, or simply not designed with real needs in mind. A better experience isn’t just good for people, it’s good for business. I help teams spot where people are getting stuck, then design simpler, smoother experiences that move things forward. This is the perfect fit for companies with products under pressure to perform, but something’s not quite clicking.
Graphic Design
Shaping brand perception, improving communication, and driving business growth.
What do you need your audience to understand and remember?
With a foundation in graphic design and a focus on clarity and creativity, I craft designs that communicate effectively while inspiring audiences. My work bridges the gap between functional and aesthetic, blending strategic thinking with bold visual execution.
My expertise spans diverse industries, including Education, Sustainability, Music, and Telecommunications. Delivering thoughtful, user-centred design solutions that align with business goals.
User Testing and Research
Gathering qualitative feedback and insights through user testing.
What do your users really think about your product? How do they interact with it in real scenarios? What makes them satisfied or frustrated? How can their experience be enhanced?
User testing dives deep into these questions, providing you with the insights needed to refine your product and elevate the user experience. Through direct feedback and observation, we uncover the truths that drive user satisfaction and loyalty.
I help you get honest feedback from real users by conducting independent user testing with your target audience. This will give you a deeper understanding of how and why people use your products and services, and allow you to make informed decisions to improve their experience.
UX Expert Audit
Executing a thorough audit of your website or product to identify areas for improvement.
Are you having trouble with a website that's not converting or an online product or service that you're unsure of? Where are the gaps that hinder conversion or engagement? What are the unseen obstacles on your user's journey? How can your digital presence be optimised for better performance?
An expert audit methodically addresses these questions, offering a detailed examination of your website or product. By identifying usability issues and areas for improvement, we provide actionable recommendations to enhance your user's journey and improve your online performance.
Case studies
Here are some samples of past projects.
And I can help you too!
Get in touch and we can discuss new project inquiries.
