Hi, I'm Michael

I'm a Product Discovery person driven by a blend of enthusiasm and curiosity in everything I do. I help you discover what your online audience really thinks and feels. 

Empathy is key to creating great effective user experiences. By understanding your audience better, you can:

• Boost conversion rates

• De-risk your ideas

• Refine digital products efficiently

• Reduce time to market

• Save money

This is what happens when you focus on user needs. Engaging in rapid qualitative testing to collect meaningful target audience feedback is key to enabling you to effectively create, launch, and improve your product.

My background in Design, Marketing, and User Experience gives me a deep understanding of what audiences want. With 15+ years of experience across Tech, Food, Sport, Web3, Non-Profits, Sustainability, Education, Telecoms, Travel, and Social sectors. 

I began my career in Sustainability, which has shaped my ethos. I have a keen interest in health, wellbeing, and tech for good. I also have a deep love for nature and how everything is connected!

I’m Irish and based in London working remotely with global clients.