I design clearer, smarter, intuitive digital journeys, which convert
Product Designer with over 15 years of experience. I help purpose driven organisations boost conversion rates, improve retention, reduce risk, accelerate time to market and save money by focusing on user needs.
Strategic User Insights
£250,000 Saved, PR Disaster Averted
I saved a client £250,000 by identifying that a new feature they assumed their audience would embrace was unanimously rejected. Thankfully this was discovered before development and launch, meaning development budget and time wasn’t wasted, and preventing a PR crisis. This illustrates the value of UX in aligning product decisions with real user feedback, safeguarding your brand and financial interests. This is why it’s good to talk to your audience!
Maximise Your Digital Product's Potential
Most digital products lose people somewhere along the way. The journey is clunky, confusing, or simply not designed with real needs in mind. A better experience isn’t just good for people, it’s good for business.
Boost Conversion Rates
Align your product with real user needs and remove any friction making key journeys easier to complete.
De-risk Your Ideas
Reduce risk and validate concepts early to avoid costly rework later and ensure a perfect market fit.
Refine Digital Products Efficiently
Improve retention and engagement by designing what users actually need.
Reduce Time to Market
Accelerate your product launch with rapid, informed decision-making based on user feedback.
Save Money
Minimise development costs and maximise ad spend efficiency by focusing on what will make the biggest impact.
Ever find yourself asking these questions?
Why do users bounce instead of engaging with our product?
What's blocking our users from becoming paying customers?
Why is our Ad spend so high and our Sales returns so low?
I help teams spot where people are getting stuck, then design simpler, smoother experiences that move things forward.This is the perfect fit for companies with products under pressure to perform, but something’s not quite clicking. This enables people to do what they came to do, and helps companies reach their goals.
UX Elevates Market Performance
Every $1 in UX can yield $100 in return
(ROI = 9,900%*)
Jeff Bezos prioritised UX over advertising in Amazon's early growth, while Joe Gebbia credits AirBnB's $10 billion valuation to their UX focus. Effective UX simplifies interactions, making websites and apps more intuitive and user-friendly. Consistent testing with real users from the start reduces costs, increases retention, and expands market share.
Trusted by
What our clients say
“I hired Michael when I worked at VPAR. His thorough and insightful UX Research uncovered critical usability issues, resulting in significant product improvements, increased user engagement, and a better understanding of our golfers.
His ability to translate complex findings from User Testing and a UX Audit into actionable insights helped our team identify and fix these issues. Not only that but, Michael is also a pleasure to work with: he’s collaborative, responsive, and easy to work with.”
Mark Wright
Head of Product
The49
“Michael possesses a unique talent for dissecting complex ideas, reshaping them into practical, accessible solutions. His refined skills were particularly evident during user interviews, where his ability to empathise with users, grasp their needs, and translate those into our work was nothing short of inspiring.
Working with Michael was a remarkable experience. His supportive nature, coupled with his vibrant sense of humour, created an environment that was both productive and delightful.”
Ellen Rapaport
Founder & CEO
Aggadom
“Before working with Michael, we were struggling with seeing the wood for the trees on a landing page, and understanding why conversion was low.
It was a great experience working with Michael, he delivered above and beyond expectations in giving us ideas we could implement. Michael also helped us question our approach, and make changes that led to much better results.”
Rajul Chande
Managing Director
Positive Partnerships
“Michael was brilliant in providing a thorough review of my company’s brand’s marketing materials. He went above and beyond in his analysis with clear and actionable recommendations for creating a more consistent, impactful, powerful brand image and customer journey.
Michael is also someone who deeply cares about the work that he is doing, and it is reassuring to have an expert’s opinion on our brand materials as we now have greater confidence in providing these materials to the market.”
Saori Okada
Founder & CEO
Mogami Wellness
My Expertise, Your Advantage
My background spans UX, design, and marketing. I understand the balance between creating great user experiences and achieving business outcomes like sign-ups, retention, or revenue. I often help teams who have plenty of data but not enough clarity. I bridge that gap by turning behaviours into insights, then into practical design.
My services provide clarity, direction, and solutions, achieved through:
Learn more about our impact Case studies
Explore projects where our insights have transformed digital products and customer experiences.
I’m friendly, calm and approachable, and guide you through our findings and recommendations in a clear, concise way.
I don't use jargon, and believe that everyone should be on the same page. Whether you're new to User Experience or are familiar with the field, I’m here to help you make better-informed decisions and best connect with your customers.