Discover what your online audience really thinks and feels
I help purpose driven organisations boost conversion rates, de-risk ideas, refine digital products efficiently, reduce time to market and save money by focusing on user needs.
Strategic User Insights
£250,000 Saved, PR Disaster Averted
I saved a client £250,000 by identifying that a feature they assumed necessary and predicted users would embrace was, in fact, unanimously rejected. This was discovered before development and launch, conserving significant funds and development time, while preventing a PR crisis. This underscores the value of UX in aligning product decisions with user feedback, safeguarding your brand and financial interests.
Maximise Your Digital Product's Potential
Empower your product strategy with actionable user intelligence.
Boost Conversion Rates
Align your product with user needs to convert visitors into loyal customers and advocates.
De-risk Your Ideas
Validate concepts early to avoid costly mistakes and ensure a perfect market fit.
Refine Digital Products Efficiently
Quickly identify and resolve usability issues for a seamless user experience.
Reduce Time to Market
Accelerate your product launch with rapid, informed decision-making based on user feedback.
Save Money
Minimise development costs and maximise ad spend efficiency by focusing on user-driven solutions.
Ever find yourself asking these questions?
Why do users bounce instead of engaging with our product?
What's blocking our users from becoming paying customers?
Why is our Ad spend so high and our Sales returns so low?
Uncover why user engagement might be faltering and transform these insights into action. As your Conversion Rate Troubleshooters, I’m adept at transforming challenges into successful outcomes.
UX Elevates Market Performance
Every $1 in UX can yield $100 in return
(ROI = 9,900%*)
Jeff Bezos prioritised UX over advertising in Amazon's early growth, while Joe Gebbia credits AirBnB's $10 billion valuation to their UX focus. Effective UX simplifies interactions, making websites and apps more intuitive and user-friendly. Consistent testing with real users from the start reduces costs, increases retention, and expands market share.
Trusted by
Understand your target audience
Unlock the secrets of your online audience's behaviour and preferences.
How I help you:
Analyse unbiased target audience feedback for informed decisions
Provide clear, straightforward solutions to your complex questions
Discover fresh opportunities and untapped potential
Uncover and address factors impeding your growth
Clarify and boost confidence in your business direction
What our clients say
“I hired Michael when I worked at VPAR. His thorough and insightful UX Research uncovered critical usability issues, resulting in significant product improvements, increased user engagement, and a better understanding of our golfers.
His ability to translate complex findings from User Testing and a UX Audit into actionable insights helped our team identify and fix these issues. Not only that but, Michael is also a pleasure to work with: he’s collaborative, responsive, and easy to work with.”
Mark Wright
Head of Product
The49
“Michael possesses a unique talent for dissecting complex ideas, reshaping them into practical, accessible solutions. His refined skills were particularly evident during user interviews, where his ability to empathise with users, grasp their needs, and translate those into our work was nothing short of inspiring.
Working with Michael was a remarkable experience. His supportive nature, coupled with his vibrant sense of humour, created an environment that was both productive and delightful.”
Ellen Rapaport
Founder & CEO
Aggadom
“Before working with Michael, we were struggling with seeing the wood for the trees on a landing page, and understanding why conversion was low.
It was a great experience working with Michael, he delivered above and beyond expectations in giving us ideas we could implement. Michael also helped us question our approach, and make changes that led to much better results.”
Rajul Chande
Managing Director
Positive Partnerships
“Michael was brilliant in providing a thorough review of my company’s brand’s marketing materials. He went above and beyond in his analysis with clear and actionable recommendations for creating a more consistent, impactful, powerful brand image and customer journey.
Michael is also someone who deeply cares about the work that he is doing, and it is reassuring to have an expert’s opinion on our brand materials as we now have greater confidence in providing these materials to the market.”
Saori Okada
Founder & CEO
Mogami Wellness
My Expertise, Your Advantage
I apply qualitative research methods to deeply understand customer problems and needs.
Through rapid testing and gathering user feedback, we guide teams to efficiently refine and optimise digital products. This focused approach significantly reduces time to market and maximises cost-effectiveness, enhancing websites, products, and customer journeys for our clients.
My services provide clarity, direction, and solutions, achieved through:
Learn more about our impact Case studies
Explore projects where our insights have transformed digital products and customer experiences.
I’m friendly, calm and approachable, and guide you through our findings and recommendations in a clear, concise way.
I don't use jargon, and believe that everyone should be on the same page. Whether you're new to User Experience or are familiar with the field, I’m here to help you make better-informed decisions and best connect with your customers.